In 2025, visuals remain the beating heart of social media engagement and nowhere is this more true than on Facebook. Whether you’re running a business page, managing a campaign, or simply sharing content to grow your reach, getting the facebook post size right is no longer optional it’s essential. Using the wrong image dimensions can result in cropped visuals, reduced reach, or a poorly delivered message.
The truth is, Facebook’s algorithms and layout structures evolve constantly. What worked in 2023 might break the layout in 2025. That’s why staying updated with the latest facebook post size recommendations is a must for every marketer, designer, and social media strategist. This guide walks you through the current image sizes for posts, ads, stories, and more so your visuals look flawless and perform even better.
Standard Facebook Post Image Size
Optimal Size for Feed Posts
For standard image posts in the Facebook feed, the recommended facebook post size is 1200 x 630 pixels. This 1.91:1 aspect ratio ensures your image appears clearly across mobile and desktop views without unexpected cropping.
Uploading images with lower resolutions or incorrect ratios can result in blurry visuals or awkward formatting. Always export your graphics in PNG or high-quality JPG formats for maximum clarity.
Facebook Ad Image Sizes (2025 Guide)
Single Image Ad
- Recommended Size: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- File Type: JPG or PNG under 30MB
Carousel Ad
- Recommended Size: 1080 x 1080 pixels
- Aspect Ratio: 1:1 square format
Carousel ads are still one of the best performing formats, and nailing the facebook post size here ensures that your visuals don’t get cropped on swiping.
Video Thumbnail Image
- Recommended Size: 1200 x 675 pixels
- Aspect Ratio: 16:9
If your video thumbnail isn’t crisp and correctly sized, expect a drop in play rates.
Facebook Stories Image Dimensions
Story Format
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16 (Vertical)
This full-screen format is immersive but strict—anything outside the margin areas can get cut off. When designing for Stories, leave 250 pixels of buffer on top and bottom for safe text placement.
Facebook Group Cover & Event Images
Group Cover Image
- Size: 1640 x 856 pixels
- Visible Area: Mobile crops edges—keep key content centered
Event Cover Image
- Size: 1200 x 628 pixels
These cover areas may not seem as important as ads, but a blurry or off-center visual can affect credibility and event interest.
Image Formats to Avoid in 2025
1. Low-Resolution Images
Even if your aspect ratio is correct, pixelated or compressed images harm engagement.
2. Wrong Aspect Ratios
If you upload a square image in a horizontal ad slot, Facebook will auto-crop it—and likely not in the way you’d prefer.
3. Ignoring Safe Zones
Text near edges often gets hidden behind buttons, overlays, or cropped off on smaller screens.
Real-World Use Case: Ad Performance Boost
An eCommerce brand updated all their ad visuals to the correct facebook post size, moving from 800×600 to 1200×628 for feed ads and 1080×1920 for Stories. Within 10 days, CTR rose by 22% and bounce rates dropped. The only change? Getting the image size right.
Tips to Optimize Facebook Images in 2025
Use Templates
Design tools like Canva, Figma, or Photoshop offer pre-sized templates based on current facebook post size specs.
Test Across Devices
Preview how your images look on mobile and desktop to ensure nothing crucial gets cropped.
Stay Updated
Facebook’s layout evolves frequently. Bookmark this guide or follow Meta’s Business Help Center for the latest dimensions.
FAQ: Facebook Image Sizes
Is there a universal image size for Facebook?
No single image size works for every format. Stick with 1200×628 for feed ads and 1080×1920 for Stories.
Can I use square images everywhere?
While square images (1:1) are versatile, some placements like Stories or feed ads require horizontal or vertical layouts.
Does image size affect reach?
Indirectly, yes. Properly sized images lead to better engagement, which boosts reach via the algorithm.
Final Thoughts: Precision Fuels Performance
Your visual content doesn’t just represent your brand—it speaks for it. By aligning with the correct facebook post size for every format in 2025, you ensure your message is delivered cleanly, confidently, and with clarity.
